A STUDY OF INVESTOR ATTITUDE TOWARD INVESTMENT WITH REFERENCE TO MY SAMRUDDHI INVESTWISE PRIVATE LIMITED.

Abstract

This Study aims to explore and analyse investor attitudes toward investment opportunities with a specific focus on My Samruddhi Investwise Private Limited. The study investigates the factors that influence investor decisions, such as risk tolerance, financial literacy, and market conditions, and how these factors shape the perception of investment products offered by the company. Using a combination of qualitative and quantitative research methods, including surveys and interviews with existing investors, the study identifies key trend s, preferences, andchallenges faced by investors in their decision-making process. The findings are expected to provide valuable insights into the attitudes and behaviour’s of investors, helping My Samruddhi Investwise Private Limited refine its investment offerings and marketing strategies. Additionally, the research contributes to a deeper understanding of the broader investor psyche in the context of the Indian financial market, with implications for both financial institutions and policymakers.