A STUDY OF FACTORS AFFECTING INVESTMENT DECISIONS WITH REFERENCE TO MY SAMRUDDHI INVESTWISE PVT. LTD.

Abstract

This study investigates the key factors influencing investment decisions among clients of My Samruddhi Investwise Pvt. Ltd. in Navi Mumbai. By examining psychological, demographic, and economic factors, including the role of tax considerations, the research aims to provide insights into investor behavior and preferences. The study reveals that younger, well-educated
individuals are more engaged in investment activities, with a preference for high-risk options such as equities. Risk tolerance and return expectations are primary drivers of these decisions, while tax efficiency remains a significant consideration, particularly among high-income respondents. The findings highlight the need for tailored investment strategies that cater to varying risk appetites and demographic profiles, as well as an emphasis on digital engagement for providing financial information.