Employer - employee branding in the information technology sector

Abstract

This paper studied the importance of the employer-employee branding in the IT sector. In todays scenario when every big conglomerates have expansion plans the biggest challenge they are facing is of talent acquisition getting right talent in this talent crunch market is giving nightmares to the organizations. In such a state just offering a competitive package will not be sufficient to attract the best talent. It is found that, 86% of HR experts believe that recruitment is becoming more like marketing, and employer branding is now important more than ever. Employees are reluctant or normally refuse to join a company with a bad reputation even if there is a pay hike. Employer branding is the secret to attracting the best talents from the industry. An offer was made to work for an organization with a reputation; around 92% of employees would consider switching employers. In short their employer branding is paying them returns by attracting the best talent from the industry. Employer branding gives high order benefits in terms of employee branding wherein employees of the organization spread positive word of mouth about the organization.