Identification of existing model to measure the advertisement effectiveness

Abstract

The term ''effectiveness of advertising" refers to the degree to which a marketing campaign or commercial accomplishes the aims and objectives that it set out to accomplish. Changing consumer attitudes and behaviors and improving brand exposure and sales might fall under thiscategory. These aims can take on a wide variety of forms. In most cases, the effectiveness of a campaign is evaluated using several key performance indicators (KPIs), such as the number of people reached, the percentage of people who convert, and the return on investment (ROI).